Population

With an estimated population exceeding 2.39 million (2022), Queens is the second-largest metropolis in the state and the fourth-most populous city in the United States, if considered an independent entity. This large population signifies a significant potential customer base.

Demographics

The demographics of Queens, NY are as follows:

• Age: Queens has a relatively young population compared to the national average of 38 years. This age group is a key demographic for Botox treatments, as individuals often seek them between the ages of 30 and 50 to address early signs of aging.
• Gender: Queens has a nearly balanced gender ratio, with a slight skew towards males (53%). While the target audience for Botox might traditionally skew female, the increasing popularity of aesthetic procedures among men creates opportunities for providers to cater to both genders.
• Households: Queens has approximately 887,000 households (2022), indicating a substantial number of potential consumer units with the ability to make purchasing decisions, including for elective procedures like Botox.
• Median household income: Queens boasts a median household income of $75,886 (2021), exceeding both the national and New York City averages. This financial comfort allows residents to allocate disposable income towards non-essential goods and services, including aesthetic treatments.
• Per capita income: The per capita income is also relatively high, at around $44,300 (2021), further indicating the potential purchasing power within the borough.